DIGITAL Marketing & Sales

Location: Worldwide, but local (Boulder, CO) preferred

Job Summary:
FasCat Coaching is seeking a digital marketing professional with 1 year or more experience in the cycling industry. He/she will increase eCommerce sales thru their expertise, experience, passion, and charisma with (but not limited) to the following:

Email & Content Marketing


Social Media Advertising

Infusionsoft/Drip or Equivalent


be able to create ads using photography and graphics design

bottom line: new customer acquisition

What You Can Do:

You can setup advertising campaigns and track sale conversions. You’ll have ideas from the data to sell more and the graphics skills to set up Display campaigns.  Similarly you’ll apply your skills set using AdRoll and any other re-targeting methods you’ve successfully used in the past.

On the content marketing side you’ll have access to new content every week, training tips, podcasts & a YouTube channel. Because you have WordPress/WooCommerce skills you’ll be able to further optimize the site to convert visitors that you are driving to the site.

You can also write copy and design killer email campaigns using the above training tips content and our database of 15,000 emails.

On the social media side you’ll be able to easily create ad campaigns and build community. Why? Because you are a unicorn (see below).

Who You are and What Makes You a Unicorn:

You are an experienced digital marketer with the results to prove it.  In addition to having all the skills, expertise, experience, entrepreneurial spirit and results mentioned above you are also an endurance athlete that ‘gets’ our quirky demographic.  As such, you will create, develop and execute digital marketing strategies that resonate with endurance athletes and sell, sell, sell.

Contractor Position

This is a contracted position for roughly 40 hours of work per month for the next 6 months then 80 hours/month and beyond.

Additional Details and Opportunity:

FasCat Coaching has been around for 15 years and has a new scaleable coaching business model.  FasCat is 100% founder owned [Frank “BigCat” Overton], cash flow positive and not venture funded. Not yet, at least. You can be a part of that.


Candidates with the experience and background in the cycling industry that meet or exceed ALL of the above the criteria above are encouraged to send resumes to with an introduction providing examples of their work and results.