eCommerce and Digital Marketing Lead

Location: Colorado, but local (Boulder) preferred, WFH

FasCat Coaching is hiring an eCommerce and Digital Marketing Lead.  An omni channel strategist and digital marketing do’er.  This is a three in one position combining the talents from digital ad agency and content marketing rolled into the responsibilities of chief marketing officer.

In exchange for a healthy compensation package including equity, this individual will be responsible for marketing a Shopify website and all facets of digital marketing in a startup environment. You will work with the founder and executive team to increase FasCat’s online presence and achieve company objectives.

Ultimately, we are searching for an alchemist in the digital fitness industry capable of taking our content and ad spend to the next level in the global cycling community.

Q1 & 2 2021 Job Description:

Join the planning, building and marketing of a new Shopify website and advertising partner.

Step #2 Analyze 2020 analytical and ad spend data to forecast scaling ad spend and revenue in 2021

Step #3 drill down historical CAC and LTV for growth model

Steps 1, 2 & 3 will be accomplished in a fast-paced, dynamic environment by the end of Q2 2021.

Overall you will create value by building FasCat’s community, driving website visitors, increasing conversion rates and boosting lifetime values. Initial modalities you will work with (but not be limited to):

Shopify Marketing


Facebook / Instagram

Google Analytics, Ads, etc…


Internal Content Marketing/Creation in the form of training tips, podcasting and youTube

Social Media

Q3+ Job Description:

Manage, Market, & Leverage our Shopify Website

Create, plan, execute, analyze and report on paid advertising campaigns, email marketing and content creation.

Decrease CAC and increase LTV

Speaking of CAC & LTV,  the ideal candidate will optimize the entire digital ecosystem across multi channel platforms to hit forecasts, increase conversion rates, and ‘fill the marketing funnel’.

Analyze, test and optimize CAC and LTV with robust ad creation and A/B testing.

Collaborate with CEO & team on all aspects of content marketing and production.

Develop a scalable growth strategy through our D2C channels while fostering brand partnership opportunities.

Scale a six figure budget, allocate spending and optimize our digital ecosystem to hit growth targets efficiently while thinking long term and operating efficiently.

Leverage existing team members, identify talent needs, and evaluate new ways to increase efficiency and grow the team.

Work with the Chief Financial Officer to provide analytics for growth scale forecasting, ROI analysis and financial modeling.

You will drive the evolution and growth of the company through FasCat’s brand and content, bringing it to life in a clear and consistent way that resonates with and motivates the worldwide cycling community. 


5 years+ experience working in digital marketing with e-commerce platforms, growth agency and content management experience

Creative & Data Driven

Team Player with Ability to Manage Others as FasCat grows

Entrepreneurial with ability to think like an owner.

Cycling or Multisport experience is a plus but not required.

MBA preferred (not required if suitable career experience)


FasCat Coaching is a B Corporation that helps cyclists globally live better and ride faster. Since 2003 FasCat has been fanatical about creating content and coaching endurance athletes. We strive daily to enrich lives with the power and happiness that comes from cycling.

Start Date: January 2021


Salary: negotiable up to $100,00 based on experience and skill set match

Equity in the Company

3 weeks paid vacation and flexible work from home hours

Long-term Growth Opportunity!


Candidates with the experience and background that meet or exceed ALL of the above the criteria above are encouraged to send a resume and cover letter to